6 ways on how to optimize your product photos

How to optimize your product photos

For e-shop owners, proper design and smart setup of their e-shop are of utmost importance! In reality, no matter how high-quality your products are or how detailed the accompanying descriptions are, nothing is more important than the product photos themselves. Optimizing the photos you use for each product is an easy way to increase traffic to your website, thus boosting your online sales! Additionally, this is a good strategy to reduce the shopping cart abandonment rate on your e-shop.

In this article, we will mention 6 “smart” ways through which you can discover how to optimize your product photos quickly and easily. This way, you can increase your sales, which is your primary goal as a business!

 

1st Way: Choose High-Quality Photos

Discounting the quality of your photos is the worst thing you can do for the success of your e-shop! Always prioritize uploading photos with the highest quality first. Naturally, your customers want to see the best image of your product, not low-resolution photos. The higher the quality, the better. Your customers will understand exactly how your product looks, even from their computer screens, capturing every detail.

2nd Way: The Larger Your Photos, the Better

It is better to choose photos sized between 800-1200 pixels. If you have large and high-quality images, it is easier for potential customers to understand if your product has the specifications and external features described. This makes them less hesitant and more willing to make a purchase.

Moreover, larger photos allow you to add the zoom feature. Customers can click on each product to zoom in and see details they might not notice at first glance.

3rd Way: Use a White Background

Another good choice is to have a white background for each of your products, directing all your customers’ attention to the product itself and not what’s behind it. This gives a more professional feel to your photos. Removing the background, especially if it’s not white, is not a difficult task.

The easiest way to remove the background is to use the Pen Tool in Adobe Photoshop. This tool allows you to clip the image with your product as you wish, making only the product visible in the final image while placing it on a white background. If you are familiar with Photoshop, this process should be relatively easy.

4th Way: Provide Many Different Photos for Each Product

Consumers are very selective in their purchases. It is crucial to provide them with many photos of each product, from different angles. This way, they will have a comprehensive view and opinion of your product. For example, if you have an e-shop selling shoes, it’s good to have photos that present your product from different perspectives.

5th Way: Use ALT Text for Each Photo

Another equally important way to achieve the optimization of your e-shop’s images is to add ALT Text (Alternative text) to your images. Essentially, this is the alternative text that will appear on your page in case your image does not display correctly or at all for any reason. However, make sure the alt text always includes keywords related to the missing image. Additionally, this provides search engines with an additional indication of the content on your website, increasing traffic to your e-shop. Overall, image optimization is a very effective technique for On-page SEO.

6th Way: Reduce the File Size of Each Photo

Equally important for your e-shop to have more traffic is the speed at which all the images for each product are displayed. It is important to clarify that the file size and image size are not the same thing. When we talk about image size, we mean the dimensions in height and width, while file size refers to the total space the image occupies as a file in bytes (KB, MB, GB, etc.).

While previously we mentioned that it’s good for your photos to have a large size, in this case, when talking about file size, the opposite is true. The smaller, the better for the loading speed of your page. The easiest way to reduce the file size of your photo files without significantly compromising their quality is to use the ‘Save for Web’