Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is, for most experts in the field, the essential digital marketing tool for any business operating online.

But what exactly is SEO?

It is the strategy of optimizing websites and online stores with the aim of securing top positions in the organic search results on search engines for relevant “keywords” that users are searching for.

SEO consists of individual strategies, namely On-page, Off-page, and Technical, all aiming to achieve high rankings in the organic search results of search engines.

Why should you incorporate SEO into your digital marketing strategy?

Today, all users who want to find a product, service, or information about something that interests them will turn to a search engine (such as Google) to find it. If you consider that 93% of users won’t even reach the third page, wouldn’t you want your business to be on the first page of these search results?

Search Engine Optimization is the ideal solution for you if you:

  • Want to establish your brand in your industry and stand out from your competition
  • Want to increase traffic to your website or e-shop without constantly investing in new advertising campaigns
  • Want to appear in the search results of potential customers when they are looking for products or services related to yours

Whether your business is large and well-known, new to the industry and unknown, local, or multinational, Search Engine Optimization can be the driving force for its growth.

At WebOS, we can fully support you in this growth effort and in achieving your goals with our specialized personnel. By applying a strategy tailored to your needs and business goals, as well as market trends, combined with our technical expertise, success is inevitable!

How quickly can my website appear on the first page of Google search results?

This is the most common question that concerns business owners who decide to invest in SEO. The benefit from SEO will be seen when your website appears not only on the first page but among the first 4-5 results. The two main factors for this are competitiveness and the difficulty of the targeted keyword. For a difficult and highly competitive keyword, an average time is 6 to 12 months or more. For a less difficult keyword, faster results can be achieved. The minimum time for any keyword is set at 3 months. There are examples where websites reached the first page in less than 15 days, but these cases are exceptions and usually involve keywords with no commercial interest or the use of unfair techniques to achieve a rather ephemeral result.

What are the processes for making a business website SEO-friendly?

In SEO, there are processes that we follow periodically, and for this reason, this service is paid every month. These processes have three phases: analysis and targeting, development and placement, and result assessment and retargeting.

  • Analysis of the current position
  • Finding keywords
  • Competitive analysis
  • Goal setting
  • Content creation
  • On-Page Technical SEO
  • Off-Page SEO – Backlinking
  • Internal Linking
  • Analysis of Webmaster data – Analytics
  • Reporting
  • Goal achievement analysis